OB/GYN Medical Billing: Workflow, CPT Codes, and Challenges

OB/GYN Medical Billing Complete Guide
Discover OB/GYN medical billing, from billing workflows and CPT codes to challenges and the companies to outsource OB/GYN billing services.
  • Streamline complex OB/GYN billing with proven workflows
  • Avoid costly denials through accurate coding practices
  • Stay compliant with ever-changing OB/GYN billing rules
  • Maximize reimbursements by partnering with expert billers
  • Simplify global maternity care billing for your practice

Obstetrics and Gynecology (OB/GYN) is among the top 10 most practiced medical specialties in the United States, with approximately 46,600 active OB/GYN practitioners nationwide. This specialty sees a high volume of patients across both outpatient and inpatient settings.

According to the American College of Obstetricians and Gynecologists (ACOG) report, up to 75% of professionals in this field suffer from physical and emotional exhaustion. This is due to the challenge of managing such a high patient volume alongside a complex medical billing process.

This blog will cover common issues, the OB/GYN medical billing workflow, and frequently used codes to help you overcome the OB/GYN billing challenges. Additionally, we will share OB/GYN coding best practices and provide an overview of leading billing service providers.

Tired of OB/GYN Billing Stress? We Can Help.

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What is OB/GYN Medical Billing?

OB/GYN medical billing is the process of collecting payment for healthcare services provided in the field of obstetrics and gynecology. It involves translating medical procedures, such as routine checkups, prenatal visits, ultrasounds, deliveries, and gynecologic surgeries, into standardized codes used for insurance claims.

These codes include CPT for services, ICD-10 for diagnoses, and HCPCS for supplies and additional services. Once the services are coded, a claim is created and submitted to the patient’s insurance company for reimbursement.

Understanding the OB/GYN Billing Workflow: A Step-by-Step Breakdown

It is important to maintain an efficient workflow when performing OB/GYN medical billing. Go through the brief overview of the OB/GYN billing process steps below:

Step 1: Pre-Authorization and insurance eligibility verification

The front-desk staff must first verify if the patient has active insurance and whether it covers the planned services. Verification should always be completed before providing treatment to avoid future billing complications.

Step 2: Accurate Clinical Documentation

OB/GYN providers must document all services provided in the patient’s medical record with detailed clinical notes. Proper documentation is important for correct coding and ensures that all billable services are justified.

Step 3: Medical Coding

In this step, coders convert clinical documentation into standardized CPT, ICD-10, and HCPCS codes. OB/GYN coding may involve global maternity packages, surgical procedures, or office visits. All of these require precise code selection and use of proper modifiers to represent the services accurately.

Step 4: Charge Entry

After the services are coded, they are entered into the billing system while ensuring that patient demographics, provider details, and insurance information are correct. Next, the charges are re-checked for accuracy before claims are generated.

Step 5: Claim Submission

Once the claims are reviewed, they are submitted electronically to insurance companies or clearinghouses. Submitting clean claims improves the chances of timely payment and reduces delays in getting reimbursements.

Step 6: Payment Posting

When the insurance payments are received, they are posted to the patient’s account using ERAs or EOBs. Payment posting also includes reconciliation, adjustments, and identification of any underpaid or unpaid services.

Step 7: Denial Management

In case of a claim denial, billing staff identify the reason, correct errors if applicable, and resubmit the claim. Timely follow-up and appeals are necessary to recovering revenue and maintaining a healthy cash flow.

Step 8: Patient Billing and Collections

After insurance payments are posted, any remaining patient responsibility like co-pays, deductibles, or denied services is billed. Billers then create and send patient statements for these outstanding balances and follow up on collections to ensure timely payment.

What are the Common Billing Challenges in OB/GYN Practices?

According to recent statistics, nearly 10% of OB/GYN revenues are lost annually due to billing errors. Here are a few reasons why:

1. Coding Errors

Common errors include using outdated CPT codes. For example, confusing CPT 59400, which covers global maternity care, with CPT 59426, which applies only to delivery services. Such mistakes can lead to claim denials or reduced reimbursement.

2. Global Maternity Care Billing Complexities

The global maternity care package bundles prenatal visits, delivery (vaginal or cesarean), and postpartum care into a single payment. Providers often misinterpret what services are truly included in the bundle and mistakenly bill procedures separately. 

3. OB/GYN Billing Compliance Rule Updates

AMA and the CMS release updates to CPT, ICD-10, HCPCS codes along with new billing policies, documentation guidelines, and payer-specific requirements. These changes can create confusion and errors if practices fail to stay updated.

4. Insurance Verification & Pre-authorization Issues

The differences in insurance between Medicaid and private payers make OB/GYN billing complex. Other than that, procedures like hysterectomies and LEEPs require prior authorizations supported by proper clinical documentation.

5. High Initial Claim Denial Rates

Common reasons for denials include missing pre-authorizations, incorrect or outdated procedure codes, improper use of modifiers, and insufficient documentation. As a result, up to 17-20% of OB/GYN claims are initially rejected.

Healthcare consultants emphasize that specialized OB/GYN billing services can handle many of these issues. Outsourcing or consulting with experts in OB/GYN billing and coding has proven to reduce denials and expedite payments. (Go through our review of top medical billing companies that can help streamline your revenue cycle)

Avoid Costly Denials, Partner with Expert OB/GYN Billing Specialists.

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Common OB/GYN CPT Codes Every Obstetrician Must Know

The American Medical Association (AMA) updates the CPT code set for the OB/GYN specialty.

OB/GYN coding professionals must stay informed about these updates to maintain proper reimbursement. Below is a list of some of the most frequently used OB/GYN CPT codes list for 2025.

Category CPT Code Procedure Description
Routine Obstetric Care 59400 Global care: Prenatal, vaginal delivery & postpartum care
59510 Global care: Cesarean delivery with prenatal & postpartum care
59610 Vaginal delivery after previous C-section, includes prenatal & postpartum care
59618 Repeat C-section after failed vaginal delivery attempt, includes prenatal & postpartum care
Diagnostic Procedures 57452 Colposcopy of cervix
58100 Endometrial biopsy
76801–76828 Obstetric ultrasounds
76830 Transvaginal ultrasound
Surgical Procedures 58140 Myomectomy – Removal of 1 to 4 fibroids (≤ 240g) via abdominal incision
58150 Total abdominal hysterectomy (uterus + cervix, possibly with tubes/ovaries)
58570 Laparoscopic hysterectomy (uterus ≤ 250g, removal via vaginal or trocar ports)
58700 Salpingectomy
58956 Cancer surgery – Removal of uterus, cervix, ovaries, fallopian tubes & omentum
Infertility Treatment 58970 Egg retrieval for IVF (via ovarian drilling)
58974 Embryo transfer in IVF (48–72 hours after fertilization)
58976 GIFT – Direct transfer of gametes/zygote into fallopian tubes
Contraceptive Procedures 58300 IUD insertion
58301 IUD removal
Reproductive Health 59812 D&C procedure for surgical removal of unexpelled miscarriage contents
59840 Induced abortion – Suction curettage through cervix (1st trimester)

OB/GYN Billing Guidelines to Ensure Accurate Billing

OB/GYN practices face one of the highest insurance claim denial rates in healthcare, which is around 22.42%. This high claim denial rate leads to 11–12% of annual revenue loss in an OB/GYN practice.

Therefore, it’s essential to implement efficient billing practices to improve reimbursement and reduce revenue leakage.

Here are key tips to help ensure accurate OB/GYN medical billing:

1. Ensure Proper Documentation and Correct CPT Code Usage

Accurate OB/GYN documentation of each service, including diagnosis, procedures, and clinical notes is important for each code assignment. After that, apply correct OB/GYN CPT codes that accurately reflect the performed services. If an incorrect CPT code is assigned to a service, it can lead to claim denials or rejections.

2. Use Modifiers Correctly

The correct usage of modifiers is necessary as they offer significant additional information about the provided services. Common modifiers like 25 (separate E/M service), 51 (multiple procedures), 57 (decision for surgery), and 59 (distinct procedural service) help ensure accurate billing and reduce claim denials.

3. Track Global Obstetric Packages

Understand what services are bundled in global maternity codes as you cannot bill global services separately. You should identify the included services in these packages to avoid upcoding. Also, review payer policies and updates to stay informed about any changes to bundled services.

4. Stay Up‑to‑Date with CPT & ICD‑10 Revisions

As discussed earlier, the AMA’s editorial panel regularly updates OB/GYN coding guidelines. Make sure that you keep up with these changes to reduce the risk of errors. You can do that by arranging regular coding workshops and establishing a comprehensive auditing process.

5. Consider Outsourcing to OB/GYN Billing Companies

Managing an in-house billing team is not easy when you are working in a complex medical speciality like OB/GYN. Therefore, it’s always a good idea to outsource OB/GYN medical billing services. Along with following the best OB/GYN medical coding tips, they expertly handle complex codes, claim submissions, and denial management.

Discover How Outsourcing OB/GYN Billing Prevents Revenue Loss.

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FAQs

What is the global OB package?


The global OB package is a bundled payment that covers prenatal care, delivery (vaginal or cesarean), and postpartum care as one combined service. It simplifies billing by including all related services in a single payment.


How much do OB/GYN medical billing companies charge for their billing services?


Outsourcing OB/GYN medical billing typically costs between 4% and 10% of the collected revenue. However, some companies may also charge flat fees per claim or on an hourly basis.


What to look for in an OB/GYN medical billing company?


Look for expertise in OB/GYN coding, high first-pass claim acceptance rates, and knowledge of global maternity packages. Also ensure they provide timely claim submissions, denial management, and compliance with billing regulations.


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Osama Amir
Expert Healthcare Writer with Specialization in Medical Billing
Picture of Osama
Osama

Expert Healthcare Writer with Specialization in Medical Billing

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Picture of Osama
Osama

Expert Healthcare Writer with Specialization in Medical Billing

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